Interior design of a retail space varies significantly from any other place and thus it requires a different approach and method. Before selecting the best among popular shop design ideas and styles, it is worth keeping the purpose of a retail shop in mind. Creating a comfortable ambiance for an enjoyable shopping experience and encouraging sales are prime aspects around which the design of a shop should be designed.
Discussed below are some useful tips to design eye-catching retail spaces:
- First impression about your brand or store is created as soon as a prospective customer enters the front door of your shop. So designing an amazing entrance and threshold area is necessary to make the transformation from outside world to the experience you want to offer easier. Moreover, customers can assume a lot about your store, such as how expensive or affordable the merchandise is, from the appearance, lighting, colours and display style you choose.
- The next point of interest is the main wall, which is usually on the right hand when you enter the store. Painting this wall in accent colour or have something interesting displayed there is suggested to catch their attention. Along with that, the road leading to that wall should be well stocked. Doing this will keep them intrigued and encourage them to make purchases, thus increasing your sales.
- Shopping can be exciting and exhausting at the same time. So, make sure you have made provisions to make your customers comfortable. It means to place chairs or comfy sofas around the store. Equally important is to have benches or chairs in the waiting area, so that people accompanying the shopper can relax and take a look at the merchandise as well.
- Due to the amount of merchandise and display counters present in a store, it can easily become crowded. This can prove discouraging for most of the people, as they would avoid entering a cramped store, even if they are interested to buy something. Your aim should be to make the shop appear open and uncongested. There should be enough space for the customers to move around and browse the items without getting in each other’s way.
- Last, but equally important area is the checkout counter, which should be located at a convenient place. Once the customers have gone through the entire store and picked up the items of their choice, they would want to do the billing and go out without having to go through long wait. There should be enough space on the counter for customers to put their belongings on. To avoid the customers from getting bored while standing in the queue you can put an interesting picture or display on the wall behind the billing counter.
It is true that every retail space requires a different approach when it comes to selecting its design; however there are some common strategies retailers can consider for generating more sales. By choosing a pleasant, convenient and lively shop design style, suitable to their product and niche, retailers can create a thriving and successful business.