How Does Research In Public Relations Make Businesses Thrive?
The success of a business is dependent on a lot of factors. One such crucial and decisive factor is the ability of the business to develop strategic public relations. Public relations have a very important part to playing a business because it is a way to communicate with the public so that an acceptable and favoured image of the business is formed. The importance of PR research lies in the fact that it is the backbone of the strategic business management process RACE (Research, Action plan, Communication and Evaluation). Without proper research, the other three components are simply not possible. Continue reading “How Does Research In Public Relations Make Businesses Thrive?”